Practo Care Surgeries
Identity Design | Launch Campaign
Practo is a leader in doctor discovery and telemedicine, leading the front in primary healthcare in a patient's journey. As Practo ventures into enhancing the secondary health experience, it introduces innovative solutions to bridge critical gaps in secondary surgical care, focusing on both patient-centric and doctor-focused approaches.
Patients benefit from support through personal assistants, who ensure hassle-free experiences by coordinating seamlessly with all stakeholders—including physicians, surgeons, and insurance companies—while safeguarding their privacy.
Doctors benefit from state-of-the-art equipment, streamlined administrative processes, and a collaborative environment, all of which contribute to enhanced patient outcomes.
Identity & Visual Design
The Practo Care Surgeries logo is designed to carefully balance the core values and identity of the main brand while establishing a unique and compelling proposition.
Practo and Practo Care Surgeries share the same values: trust, safety, accessibility, and quality. The typography for "Care" and "Surgeries" is identical to that of "Practo," reinforcing a unified brand experience. Strategic use of color and contrast adds dimension and balance to the design.
Marketing Design
Maintaining good health is vital for sportspeople to boost performance and recover from injuries, making the legendary Indian cricketer Rahul Dravid the ideal representative for Practo. As an advocate for expert medical care, Dravid aligns with Practo’s vision of accessible, quality healthcare. Practo Care Surgeries addresses secondary care challenges with expert surgeons, accurate information, financial help, and post-surgical support.
Objective: Promote surgical procedures on Google My Business, ensuring the campaign is keyword-optimized.
Solution: Developed an educational series on 5+ ailments. The carousel format covered conditions, symptoms, causes and treatments, ensuring a keyword-rich campaign that educates users, engages them effectively and demonstrates Practo’s expertise in surgical care.
Design: Leveraged illustrations and icons to simplify complex information and build trust.
Objective: Create a social media campaign for promoting surgical procedures.
Approach: Associate Practo Care Surgeries with healing, fostering security and positivity around surgeries.
Guideline: Avoid images that evoke fear, anxiety, or negativity.
Solution: Used fruits as a visual metaphor to highlight the benefits of surgical procedures, maintaining a calm, positive tone.
