Practo App
User Interface | User Experience | Visual Design
Practo makes quality healthcare affordable and accessible for over a billion Indians. The product primarily provides consumer services like booking doctor appointments, online doctor consultations & secondary services like medicine delivery and diagnostic bookings.
The Problem
01.
Users don't know about the diagnostic services
02.
Users don't order medicines & health products from Practo
03.
Lack of visibility of diagnostics & medicine delivery services
04.
Counterintuitive Designs
User Interviews
Design Requirements
Introduce a spotlight section for Practo Care Surgeries
Improve the communication to build trust for the diagnostic services.
Improve the discovery of the medicine & health product delivery & diagnostic services.
Improve the communication by showing the discounts and offers upfront.
Low Fidelity Wireframes



Visual Design: Icons & illustrations
High Fidelity Screens



Performance
The designs were initially tested with 20% of the active users, which resulted in a significant increase in the CTR. There was an overall increase in conversion rate (1.75x) for diagnostic services & Practo Care Surgeries.
However the conversion rate for the medicine delivery did not have significant changes. This was mainly because the operations of the medicine delivery was not up to industry standards.