P-TAL aims at reviving the dying craft form of the indigenous Thatheras community of Jandiala Guru, Amritsar. The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass,copper and bell metal utensils by hammering metal sheets.
This unique craft is the first craft of India to be inscribed in the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2014.
The circles and lines depict the vibrations of the rhythmic ‘Thak-Thak-Thak’ of the beating of metal into form. The form brings in the contemporary yet ethnic face for the brand.
P-TAL Coffee table book