Bollyjazz
Brand Identity | Brand collaterals
Crafting a band's brand identity is like capturing the essence of the artists themselves, visually representing their music, ethos, and unique persona.
As an ardent admirer of Bollyjazz, I hold their music and compositions in the highest esteem. Thus, the opportunity to shape their branding was profoundly meaningful to me. Their ability to bring back to life some of the evergreen melodies from what is commonly referred to as the Golden Era of Bollywood.
Jazz in India has is visually associated with Art Deco and hence the logo has strong Art Deco characteristics.
Characteristics of Art Deco
-Symmetry
-Layered shapes
-Streamlined and sleek forms
-Intricate parallel lines
-Exaggerated curves
-Metallic colors like gold
Bollyjazz business cards
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